Syllabus

Course Description

This course teaches the fundamentals of using the graphics industry–standard page layout programs Adobe InDesign CS4 and QuarkXpress 7. Since the primary use of these software programs is to design materials for commercial printing, we will also discuss how to assemble a document in order to facilitate the printing process. Prerequisites for GRD 202 include: ART 101, ART 103, GRD 101, and GRD 102. Students must have a familiarity with using Macintosh computers and navigating KVCC file structures. The expected weekly preparation time for this course is 4–6 hours outside of class time.

Learning Objectives

Upon successful completion of this course, the student will be able to:

  • create an effective communication tool that reaches the audience it intends
  • design various complex layouts within a given theme
  • arrange graphic elements, visuals, and type for good design flow
  • import text and graphics from outside sources
  • work with specialized menus
  • understand how styles are used and created to establish good consistency within a publication
  • use placeholders and grid templates for use in designing newsletters, brochures, 8- and 10-up business cards (butt cut and with bleed), and stationary
  • use color effectively in a document: Pantone, CMYK, color separations, use of registration marks and knockouts, and how to prepare for production with a commercial printer
  • develop habits of creative exploration and discovery.

Important Semester Dates

  • Last Date to Register/Drop/Add=Jan. 15
  • Last Date to Drop 100% refund=Jan. 22
  • Last Date to Withdraw no refund=Apr. 23

Instructor | Andrea Stork

Office hours: one hour before class Tuesdays 12:30-1:30pm in computer lab
Voice-mail: 269.488.4701 ext: 2068
E-mail: astork@kvcc.edu Always put “GRD202” in the subject line

Please note: these are KVCC’s assigned voice and e-mail. Voice mail messages are picked up weekdays, first thing in the morning.
Bio: Owner of Andrea Stork: design, a design studio that specializes in custom publishing and integrated marketing approaches. Extensive background in Art Direction of consumer, business-to-business and custom publications. Part-time faculty at the CNM teaching: Art and Appreciation, Page Layout, and Design Studio, Portfolio Projects. Past-president of the Art Directors Club of Detroit and has sat on the boards of the AIGA-Detroit (American Institute of Graphic Artists), The Portage Park Board and SafeKids.

Supplies

  • USB thumb drive, CD-R/RWs, or other portable data-storage device to transport and back-up your files
  • Folder with paper for roughs & class handouts
  • Pencils and pens of your choice
  • 9″x12″ envelope for handing in projects

Required Textbooks

  • Visual Quickstart Guide InDesign CS4 for Macintosh & Windows by Sandee Cohen
  • Real World QuarkXPress 7 by David Blatner

These textbooks are reference guides for this class, and beyond. Reading assignments are given with the assumption that you will have read, and comprehend, the information in the reading for the following class. Please come to class with any questions you may have on the materials covered.
InDesign/Quark and Mac/ PC
In the beginning we will create documents in both InDesign and Quark. For the final 3 projects you may choose which program you prefer to work in. Both programs are used in today’s creative fields, so being familiar with both will serve you well in establishing your careers. Work that was done primarily in a program other than InDesign or Quark will not be accepted. Work containing outlined body text will not be accepted.

Attendance

Attendance is mandatory for ALL class meetings. The attendance policy reflects the expectations of a professional working environment. Arriving late or leaving early is unacceptable. If you are significantly late or leave early, you will be counted as absent. If you are absent you receive 0 points for the class session. If you must be absent due to illness or other circumstances, you must e-mail me before class — failure to do so will result in an additional loss of 4 points. If unique circumstances arise, let me know as soon as possible. Work that is due on the day of an absence (unless it is turned in early) will be counted as “late” and the grade be marked down a full grade (4.0 becomes a 3.0)

H1N1 Flu Virus

Special note: This virus is highly contagious and more and more cases are being reported in our area. Please visit KVCC’s pandemic preparedness website for the most up-to-date information. http://www.kvcc.edu/safety/pandemic The best thing we can do is limit the spread of this illness:

  • Keep your hands clean, utilize hand sanitizer when soap and water is not available
  • Cover your cough or sneeze
  • Distance yourself from others, especially if they are ill
  • Reduce the use of shared equipment like telephones and computer keyboards
  • Stay home and away from others if you are sick

Class Structure

The class will consist of a series of exercises and projects designed to explore concepts of good page layout/design, or to introduce specific features within the programs. We will begin with a review of page layout fundamentals introduced in your prerequisite GRD102 class and then learn some of the more advanced features and “best practices” for creating consistency in longer, more complex, multi-page documents. In later classes projects build in complexity and detail. The final projects will be longer, with more ability for you to showcase your talent, skills and creative interpretation.

Participation

In order to participate fully, you must come to class prepared with the necessary assignments and materials. There will be weekly discussions in which your active participation is required and will be considered in the “class session participation grade”. Insightful comments and constructive criticism is expected, and silence is not acceptable. It is your responsibility to ask questions if you do not understand or would like additional help.

Assignments

For each assignment, you must hand in a printed copy and place the digital files in your personal folder in the GRD202 class folder on the KVCC network. Work will not be graded unless you hand-in both. For this class use the following naming convention: first
initiallast-chronologicalnumberProject.extention (eg: astork-1DailyGrind.indd, astork-2DailyGrind.qxd) Naming your files in this manner will keep all of your work chronologically organized in the class folder and on your portable disk drive.

Critiques

You will work together to provide feedback about “what’s working and what’s not” in each other’s projects. The critiques are meant to be a positive instructional tool in which you learn how to talk about your’s and other’s design. Please keep comments positive, and constructive, offering ideas and solutions to back up any weaknesses you see in the design. Helping another come up with successful solutions sharpens your design skills. “Constructive criticism” is strongly encouraged, as it serves to help the designer, and students should not be afraid to receive this type of critique. Flaming or ‘hurtful’ critique will not be tolerated.

Class Blog/Communication

Class blog at “grd202.wordpress.com” to keep us all on the same page. Please refer to it before beginning homework for additional information, clarification of the important topics covered in class or reminders. I am trying to be “green” and will not print many handouts. The blog will be updated by the morning after class with additional information from the class session. Note: Should you have questions about the information covered or homework, e-mail me as soon as possible so that I have adequate time to respond before it is due. I will also be available one hour before class, or by appointment. The best way to schedule an appointment is via e-mail.

E-mail

Occasionally it may be necessary to contact you by e-mail between classes. It is your responsibility to check your KVCC e-mail daily or have it forwarded to an address that you DO check daily. If you wish to have your mail forwarded, please speak with one of the people in the computer lab for help. If you need to e-mail me make sure to put GRD202 somewhere in the subject line.

Courtesy

Disruptive behavior will not be tolerated. Disruptive behaviors include,
though not limited to, the following:

  • refusing to be seated
  • talking during lectures
  • sleeping
  • doing homework for other classes
  • checking e-mail or surfing the web on unrelated sites
  • being tardy or departing early
  • acts of intimidation towards fellow students or instructor
  • belittling or rudeness
  • coming to class impaired by alcohol or drugs
  • disinterest in learning
  • inappropriate dress
  • shouting or profanity

I will ask you to leave for the remainder of the class. If you persist in violating this policy I will take steps to have you permanently removed from the class.
Cell phones are fine if set to silent or vibrate mode during class. If you need to take or make a call simply step outside the class. Note: if there is excessive use/misuse of this privilege it will be taken away and cell phones use be prohibited.

Fonts

All assignments must be completed using ONLY the font that ate found on the KVCC network. If you work on a computer off-campus, you must make sure that the fonts you are using are compatible with the computers at the KVCC Center for New Media.

Grading

Grading for GRD202 is based on points for exercises/projects, tests and class participation. The back page of this document shows the complete breakdown of all points. 70% of your grade is based on the Projects (40% of that is the Technical aspect: mastering the software, and 30% is Design: the aesthetics of visual communication), Tests 20% and Class Participation/Effort 10%. There may also be opportunities for extra credit and I encourage you to do it.

Grading Scale

Final grade is figured using the following formula: your points earned, divided by the number of possible points, equals the percentage
4.0 = 90-100%Excellent!
3.5 = 85-89%    Very Good
3.0 = 80-84%    Good
2.5 = 75-79%    Above Average
2.0 = 70-74%    Average
1.5 = 65-69%    Below Average
1.0 = 60-64%    Poor
0.0 = <64 %    Failing or did not do