SESSION 5 | February 9, 2010


  • 1:30-2:20pm: row critique stationary. Printing setups for Stationary
  • 2:30-4:20pm: Rate cards, ad design considerations, thumbnails
  • 4:30-5:05pm: Fractional Ads

Stationary: create files for printing. BC: 1-, 8-up butt cut, 10-up-with bleed, envelope template, letterhead with bleed. Preflight.

Valentines Day Fractional Ads: for insertion inKalamazoo Women’s Lifestyle

  • Refer tothe PDF Media Kit fie in the “workarea” folder that gives the demographics of Kalamazoo Women’s Lifestyle Magazine
  • Important information to include, offer (free entree or 2 for 1 Dinners, expiration date on offer, a call to cation (what do you want them to do?), address, phone, website
  • Correct Ad sizes: 1/4 page ad 4/C 4.5″W x 6″H. And 1/8 page ad B/W 4.5″W x 3″H
  • Correct color (CMYK or B/W) remove unnecessary colors, add unnamed
  • Focal point  and Hierarchy: help reader  know what is most important
  • Consistent with brand identity/style throughout


  1. Complete 2 fractional ads Restaurant Toulouse in InDesign
  2. Complete 2 fractional adsDaily Grind in Quark.
  3. Reading: InDesign: Chapter 11. Quark: none (look under Chapter tab above see what is being covered. Checkout online tutorials)


Critique, self assessment, printing. New assignments: Brochures.


About Andrea

Graphic designer and artist specializing in visual storytelling. I love to mix visuals and text to create pieces that inspire, educate and inform.

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