SESSION 13 | April 13, 2010

On Wednesday, April 21, 10:30 – 2:00, there will be will a representative from the College for Creative Studies in Detroit: Kate Briles-Lees, Assistant Director of Admissions, will set up a table in the front area of CNM to talk to students about CCS and answer any questions they may have about transferring. If interested please come see her and discuss your transfer and find out more about their program (It is a strong one)

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Above magazines samples were created by students in GRD202 Winter09. Instructor Note: There are many links in this post. Please take the time to explore them.

NEWSLETTER EXTENSION:

Yesterday in class  I told you to upload “only” your Newsletter file and not to worry about the links since I have them, and now realize that one of the grading criteria is based on correct color space and effective resolution of graphics. Because of this the files will need to be preflighted/packaged “with the links”. As such, I am extending the turn-in until next week. Note: this extension allows you the opportunity to polish your designs and get the maximum points (fortunate for you). I do have the files/printouts that were turned in yesterday, so if you did not turn it in yesterday it is still late, and points will be deducted. Because of my blunder I am extending an offer: Send me your newsletter.indd file before Sunday and I will review and get you feedback ASAP. This is a laborious  process for me, but I feel important for you to know what is not working in the file — and the only way to be sure is to look inside the file. Time does not permit me to pour through each file “with” you in class to point out issues, so this is the next best solution I can think of. Just a reminder the grading criteria for the newsletter and Magazine design is the same:

  • RESEARCH/THUMBNAILS: turned in with printout
  • COMMUNICATES INTENDED MESSAGE: by written overview/analysis* (*must be added to newsletter)
  • PAGE CONSTRUCTION: bleeds, slugs used correctly
  • STYLE SHEETS: clean paragraph styles: no unused/unnamed styles
  • USE OF COLOR: technical: CMYK, no unused/unnamed swatches
  • IMPORTED GRAPHICS: correct color space CMYK/resolution 300PPI* (*must be packages… if images are too low they should have a “FPO” label attached. FPO meand for position only and Is a flag for the printer to replace the graphic with a higher resolution version)… we will discuss further next week But you should be Able to identify any problem graphics.
  • AUTO PAGE NUMBERS: folios/footlines on master pages
  • COMPOSITION: solid relationship of elements, emphasis makes sense
  • COPY FLOW: where appropriate linked text boxes using auto flow
  • TYPE HIERARCHY: logical relationship between styles that works
  • TYPE CHOICES: appropriateness and readability
  • CRAFTSMANSHIP: clean/neat/alignment/attention to the details

IN-CLASS

Very quick intro introduction the world of magazines. This is a very deep and broad category of publishing which includes consumer, business-to-business, custom, and digital editions amongothers. Obviously, one project cannot cover the spectrum, but can at least introduce 5 building blocks pf page layout within magazine design: Cover, ads, contents, multi-article pages, and longer feature stories — one story which may contain sidebars (smaller conpanion stories that delve into specific idea, divergent concept or related information.).

Final Project Magazine Specs: 8 (or 12) pages (must be a multiple of 4 to allow Booklet printing) CMYK, 8″W x 10.5″H, must include .125″ bleed on all sides, add 1″ project slug area and use the slug from your Library File. Design the following

  • Cover (should contain Nameplate, Issie Date, Cover blurbs, Price/UPC (bar code placeholder) if newsstand publication.
  • Inside front cover (IFC or cover2) Ad that you create: this should relate to the subject matter of the magazine
  • Contents page 1 page (alternately you can create a 2 page Contents spread and not create an Ad.)
  • Front of book (FOB)/department spread with multiple stories– should have a department slug or heading at top of page
  • feature story 3 page, open on a spread and jump to next page
  • OPTIONAL: Additional 4 pages bringing assignment to 12 pages. Some of you have expressed a desire to create a self contained book and so the back cover is important design element. Rather than cuttin the feature story to 2 pages, I’d encourage you to create 2 longer features to fill the pages (longer features require a different approach and linking of text boxes is imperative.

Homework

DEFINE YOUR PUBLICATION IN WRITING: DO NOT SKIP THIS PART! it should be turned in with the final project for grading. What is the publication about about? Who are you talking to? What does that demographic want/need in a publication? Define the “personality” of the piece: fun? serious? upscale? young? cutting edge? traditional? artsy? educational? Be specific. Thumbnail your layout, figure out what will be on each page before creating the digital file. You are working out the flow and pacing of the entire piece here.Make sure you write down who your target audience for the piece is, and make design choices that fit. 

THUMBNAIL YOU DESIGN: DO NOT SKIP THIS PART! it should be turned in with the final project for grading. This is where you should quickly figure out your grid, what to include goes on each page, graphic device, appropriate colors (for emotional impact), typefaces to use (refer to the 0SAMPLE.indd  file created in the beginning of the term with font personalities — choose APPROPRIATE body and head fonts. Yes I suggest doing this before creating the document.

TEXT: Body copy can be placeholder text (Greek), but the headlines, deck, subheads, by lines, photo credits, pullquotes, captions etc should be written (in English) and relate and give a real indication as to what the story is about. These are the elements that will make your publication look “real” — the “realer”, the better!

GRAPHICS: You should have the right to use any photos/graphics in your publication and photo credits should reflect where they come from. Suggested photo credit style 6pt san-serif font all caps running along side of the photo or in the gutter(spine) [Example: PHOTO BY: ANDREA STORK, or ARTWORK: WWW.WEBSITE.COM]

LINKS

Consumer Publication Links:

  • Meridith Corporation From here you can access different media kits from its magazines. Media kids give the specifications for the publication, demographics of the readers, and rates/sizes/submission dates for advertising.
  • http://www.coverleaf.com/#Home&Category=70 Link to magazine  samples, and ability to look at the genres of different magazines, and the types of departments they have :
  • MagazinePDF with layouts from More, Better Homes and Gardens, Family Fun,

Digital Publishing links

  • imotormag.co.uk this is a clever interactive advertisement
  • Digital Editions digital magazine hosting site. Note: different levels of interactivity offered

Custom Publishing: (yes, that is the “C” word that was alluding me yesterday. )

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About Andrea

Graphic designer and artist specializing in visual storytelling. I love to mix visuals and text to create pieces that inspire, educate and inform.

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